Sunday, April 19, 2020
Women in Combat (810 words) Essay Example For Students
Women in Combat (810 words) Essay Should women be allowed to serve in combat roles in the military like men? At the beginning of the twentieth century, women were struggling for their right to be considered equal to men. In the early 1900s they achieved their first real victory when women were granted the right to vote. Before this time, women were not allowed to vote because they were told that the polling places were unsafe. Women were taught to stay at home and take care of their families. It is now the 21st century, and women have achieved yet another victory. Women have gained the right to participate in military combat. It is a different time, but the scenario is very similar to what it was many years ago. Many people still believe that woman?s place is at home raising and taking care of the family. However, women have had to prove again and again that, in most situations, they are capable of performing at the same level as any man. Women are continually fighting for the same rights afforded to men, and engagin g in military combat is a right to which they are entitled. We will write a custom essay on Women in Combat (810 words) specifically for you for only $16.38 $13.9/page Order now Proponents of women in combat believed that putting women in military combat is the cutting edge of the feminist goal to force people into an androgynous society. History offers no evidence for the proposition that the assignment of women to military combats is the way to win wars, improve combat readiness, or even promote national security. No country in history has ever sent mothers of toddlers off to fight enemy soldiers until the United States did this in the Iraq war. In addition, one of the most important factors that show how women are not as effective as men in combat situations is the obvious fact that they perform on different physical levels. Another important point is the fact that women are much more susceptible to injury than men. These factors could weigh heavily for the competence and effectiveness of a normally trained woman in battle. Therefore, the environment of war includes many variables that the men must overcome and make quick and well educated decisions. When worrying about health-care and hygiene during war a soldier cannot make good decisions. Women in the Persian Gulf War often traveled in the back of trucks with male soldiers. Some of the areas were so littered with land mines that it was unsafe to walk even a few feet from the truck. The men were able to urinate while standing in a corner of the bed. But the women did not have portable toilets or even rudimentary chamber pot. If women are allowed to enter the combat environment, they will not physically support the stress of staying alive. When it comes right down to it, men and women can participate equally in any situation, when given the chance. Women of today are ambitious, especially women who are entering into military combat because of the resistance they have encountered for so long. Women are competitive and often take charge and seize control of any situation. They know what they want and will go to great lengths to achieve it. Women can be tough and unemotional, even in times of distress. These are not characteristics that have been linked with women because, traditionally, these were characteristics only a man could possess. As others contends that fame, aggressiveness, achievement, and self confidence were territories into which very few women dared to enter. However, society is slowly realizing that women do possess many of the same traits as men, but historically, women have been unable to exhibit them. In many cases, women will not be as strong as men, but does this fact really have any bearing on women engaging in combat? In the past, strength for hand to hand combat was necessary. With technology as it is today, hand to hand combat is almost obsolete. Much of the fighting today is done using advanced computer technology and nuclear weapons. Strength does not increase intelligence, and both men and women are equally qualified to operate a computer. .u94c52c36817d2938cf68ade9d84baafd , .u94c52c36817d2938cf68ade9d84baafd .postImageUrl , .u94c52c36817d2938cf68ade9d84baafd .centered-text-area { min-height: 80px; position: relative; } .u94c52c36817d2938cf68ade9d84baafd , .u94c52c36817d2938cf68ade9d84baafd:hover , .u94c52c36817d2938cf68ade9d84baafd:visited , .u94c52c36817d2938cf68ade9d84baafd:active { border:0!important; } .u94c52c36817d2938cf68ade9d84baafd .clearfix:after { content: ""; display: table; clear: both; } .u94c52c36817d2938cf68ade9d84baafd { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u94c52c36817d2938cf68ade9d84baafd:active , .u94c52c36817d2938cf68ade9d84baafd:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u94c52c36817d2938cf68ade9d84baafd .centered-text-area { width: 100%; position: relative ; } .u94c52c36817d2938cf68ade9d84baafd .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u94c52c36817d2938cf68ade9d84baafd .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u94c52c36817d2938cf68ade9d84baafd .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u94c52c36817d2938cf68ade9d84baafd:hover .ctaButton { background-color: #34495E!important; } .u94c52c36817d2938cf68ade9d84baafd .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u94c52c36817d2938cf68ade9d84baafd .u94c52c36817d2938cf68ade9d84baafd-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u94c52c36817d2938cf68ade9d84baafd:after { content: ""; display: block; clear: both; } READ: Animal Rights - Cause For Vegetarianism EssayThat doesn?t mean, by the way, that I am a bloodthirsty militarist. I think most of our nation?s recent wars have been mistakes, and
Sunday, March 15, 2020
The most common fears and their reasons
The most common fears and their reasons Every day is a day of decision-making. From the smallest decision of what to wear, to more important decisions at work, and, on some occasions, some really big decisions, we try to weigh alternatives and make the best one. We decide on college majors; we buy cars and homes; we make huge decisions about career choices and relationships. But what happens when we cannot make decisions or we make poor choices because we are afraid. While the reasons for our fear may differ, one thing psychologists tell us is true. Fear can become so debilitating that we are just stuck we cant act at all. And that of itself is actually a decision a decision to do nothing. And those decisions to do nothing heavily affect our lives. Here are 4 of the most common fears and their impact. Fear of Failure You have been very comfortable in your job and you do it well. All of a sudden an opportunity comes up for quite a promotion, and your boss thinks you are the perfect candidate. You are flattered, but then the fear grips you. This new position means supervising lots of people; there are more responsibilities and new things to learn; you will be blamed if things go wrong. Now you have the weekend to make a decision, and you are thrown into anxiety and panic attacks. Monday morning comes, and you turn down the promotion, feeling a great sense of relief. Fear of failure can impact all aspects of our lives, and it keeps us from taking up new challenges that mean personal and professional growth. Fear of Criticism or Disapproval This fear is a direct result of low self-esteem, because it means that we fail to make decisions based upon our own desires and goals. We worry instead about what others may say or think. You are in college and studying pre-med. You come from a family of doctors, and it is just a given that this will be your career choice too. You have been groomed for this for years. But now, you really hate pre-med and you have begun a love affair with computer science, taking as many elective courses in the field as possible. You want to change your major but you know how your parents and relatives will react, and you do not want to disappoint them. So, you stick it out and ultimately enter a field for which you do not have real passion. You then lead a life of wondering if you might have been the next Bill Gates of Steve Jobs. Fear of Change/Risk We all have our comfort zones, and they are nice secure places. We really want to stay in them, but often life tries to push us out of those zones and into new unchartered territory. You have a comfortable job with an adequate income. You are truly talented in web design and have done an outstanding job creating the websites for some friends. A colleague approaches you and thinks that two of you could start your own web design business and make a killing. He already has several clients lined up and just needs you as the creative arm of the business. Suddenly you are faced with making a huge change a change that will really pull you out of your comfort zone. You have a mortgage and maybe a car payment. You might have to go into your savings for a while. You just cannot do it, and you have to tell your colleague no. Several years later, that colleague and his partner are highly successful, setting their own schedules and having fun in their work. You are still in your 9-5 comfort zon e, trying to tell yourself that you made the right choices while looking upon them with envy. Fear of Success Yes, thats right. This is a mindset that says, Once I reach the goals that I have told everyone about, what do I do next? Can I move to the next level without failing? Fear of success is really fear of failure, and what it does is keep us from achieving the current goals we have set. Its just so much easier to keep saying we are working on them and never actually get there. Others will admire us they will applaud our perseverance. And well gladly take all of that praise, and keep plugging along. And, we never have to make the next life decision where do we go next? Fear stunts our growth. Whether it is the fear of moving into a new relationships, the fear of a new job, the fear of taking risks to follow our dreams, or the fear of dis-pleasing others, we end up living, as Thoreau used to call them, lives of quiet desperation, always wondering what could have been had we not be afraid. So, if you have fears that are holding you back, identify them and face them head on. Then get some help with them. Overcoming fear is a process, but it can be done.
Thursday, February 27, 2020
Assignment Example | Topics and Well Written Essays - 6000 words
Assignment Example name infringes on the use of the trademark name, a person other than the owner of the trademark should be able to continue to use the domain name.â⬠1 In addition to this, The Domestic Trademark Law allows users to register domain names that resemble a specific trademark, on condition that the goods and the services provided are different, which is the case of Canadian Crafts Connexion Inc. Moreover, the Canterbury Crafts Connection Company has a registered United Kingdom trademark for CanCraftsConnexCo., not for Cancraftsconnex. Even if the English company would try to combat this argument with the fact that these two trademarks seem confusingly similar, CCC has the possibility to argue this by mentioning that for the purposes of the UDRP confusion is not of great importance. Another element that the Canterbury Crafts Connection Company must prove in order to force CCC to hand over their domain name is the lack of rights or legitimate reasons of the defendant in the challenged domain name. In this case, I would advise CCC to demonstrate this interest by appealing to the entire name of the company ââ¬â Canadian Crafts Connexion Inc. and explaining the necessity of using the shortened name for the website. Therefore, CCC has a legitimate reason in this domain name, which allows it, under the law provisions, to preserve this name. Regarding the first request, the defamatory character of the painting must be established in order to understand whether it is defamatory or not. There is no exact legislation in Canada that would clarify this question; therefore, it is necessary to make analogies between the internet communications and the communications made via media. Publication or dissemination to a third party is essential to proving defamation. Posting the painting online means making it available and communicating the pictureââ¬â¢s message to everybody. This raises the following legal issue: does the internet communication fall under the provisions of the Libel and
Tuesday, February 11, 2020
Birthing Environments Essay Example | Topics and Well Written Essays - 1250 words
Birthing Environments - Essay Example The design of the birth environment has remained a great concern in the society right from the olden days when maternity hospitals were scarce and unpopular for many societies in the world. The essence of this paper is to evaluate the social and cultural aspects associated with childbirth as a normal life event and to which these aspects are integrated while designing the physical birth environment. Childbirth as an ordinary life event has a great significance in all societies of the world because it provides the society with the capacity to propagate its generations into the future. Even long before the invention of medicine, earlier generations regarded childbirth as a sensitive and attention-demanding process that required proper preparation right from the pregnancy period up to the moment of child delivery. In fact, the modern design of physical child birth environment has borrowed a lot of its features from the traditional practices. Emphasis of nursing care during childbirth to day can be perceived as an improved version of mid-wifely that was common in the past and is still persistent today in some cultures. Although medical practice has refined the childbirth process, there is still much that remains unsatisfying among many women who still feel the need for improvement of the design of the birth environment. Even with the introduction of maternity facilities in the medical sector, women are still yet to be contented with the birth environment provided in these hospital facilities (Squire, 2009). The social and cultural aspects of childbirth define the ideal environment that birthing should take place. While the older generations experienced home birth, currently a great number of women populations receives medical pregnancy care and deliver on the maternal environment. For instance, Australia recorded 0.2% home births among all women who delivered in 2004, while the rest delivered maternity care units in the country (Foureur, Leap, & Homer, 2013). Whethe r childbirth occurs at home or in the hospital, the serenity and the conduciveness of the environment during this process will determine the comfort that the woman receives while delivering. For instance, the privacy and freedom of the woman during the process are paramount and in some extent determines the ease of delivery. The environment, to some extent, determines the nature of the birth process, whether natural or caesarean. In this view, the physical environment where a woman delivers affects the ease of the process, comfort and care that are available for a woman to deliver successfully. The cultural perspective of child birth is historical and varies from society one society to another, but it is indisputable that each society accords great significance to the process. For instance, in the Hawaiian society, the birthing stones provided a physical environment for birth among Wahianas. In this society, childbirth was a process that started right from the time a woman became pr egnant and ended when the baby was delivered. The cultural significance that this society attached to the entire process emanates from equal importance that is accorded to the child that is delivered in the process. The Wahianas believed that Kukaniloko was a birth environment who those children who had a spiritual tie
Friday, January 31, 2020
Moral Living Synoptic Question Essay Example for Free
Moral Living Synoptic Question Essay In this essay it is my intention to examine the theme of moral living within the Old Testament and the Celtic Church. Morality refers to ethical issues. It is the quality of being in accord with standards of right or good conduct. It is a system of ideas of right and wrong conduct. There are two interlinked themes of religious morality and social morality under moral living. The foundation of moral living within the Old Testament is the Sinai Covenant. Whereas, the basis of morality in Celtic Church is Saint Patrick; his moral base was always routed in his scriptural beliefs. Moses, for example, made a covenant with Yahweh on Mount Sinai, the principles from which are the foundation for the Judah Christian faith today, where he received the Ethical Decalogue (10 Commandments). As Drane states, ââ¬Å"the commands were essentially moral requirements. Honesty, truth and justice were more important to Yahweh than the performance of religious rites.â⬠Love of God and Love of Neighbour were the two commandments at the core of the Ethical Decalogue. The first three commandments central religious morality however, the last seven focus on Love of Neighbour and Social Morality. Winward states, ââ¬Å"no man could be in a right relationship with God who was not in a right relationship with his fellow men.â⬠The people of Israel had an obligation as the chosen people to obey the Ethical Decalogue. Abraham was called by God to give up his polytheistic ways. God promised Abraham that he would never give up on him. As Heinsch states, ââ¬Å"he had to journey to a foreign land alone trusting in Godââ¬â¢s guidance.â⬠If Abraham fulfilled this request God promised him three things, Great Nation, Land (which was Canaan) and Protection. At this time, Abraham worshipped the popular moon god, ââ¬Å"sinâ⬠and was to break with idolatry and become monotheistic. Epstein stated that, ââ¬Å"Abraham turned to the service of the one and only God whom he recognised as the creator of heaven and earth.â⬠Abrahamââ¬â¢s love of the one true God and his change from idolatry reflects similarities with Saint Patrick. Patrick arrived in Ireland to a pagan country. The people of Ireland were idolaters in that they worshipped as many as 400 gods, with the main god being the Dagda (the father). The Celts held such things as the sun, trees, groves, water and birds to be sacred. Joyce states that they had the tendency to ââ¬Å"find the divine in all of created nature.â⬠Patrick brought Christianity to Ireland to transform the pagan people to monotheism. He wanted them to worship and love the one true God. Patrick adopted pagan practice to Christian tradition, for example, he changed the worship of the ââ¬Å"sunâ⬠to the ââ¬Å"son.â⬠Patrick wanted the people to become monks and virgins for Christ. He advocated that true worship of God required to be newly baptised (converted from paganism to Christianity.) Patrick wanted the people to convert freely; they were never forced as the decision to become a Christian had to come from the heart. When Patrick left a place he made sure he left a building (church) to be used for communal worship. Like the Old Testament prophets, Patrick expected his ordained to be good role models to the people. Unfortunately in the Old Testament the religious leaders did not always do this. Ezekiel, for example, was to inform the people that God was going to hold the religious leaders responsible as they had led the people astray instead of encouraging them to worship only Yahweh. God told Ezekiel to prophesy to the leaders, ââ¬Å"shepherds have been feeding themselves, should not, you the shepherds feed the sheep.â⬠In tandem with this, the prophet Elijah also had to deal with the people of Israelââ¬â¢s idolatry. He was aware that there was a lack of steadfast love due to the people worshipping both Yahweh and Baal (god of fertility.) Elijah challenged the people about this saying, ââ¬Å"how long will you go limping with two different opinions?â⬠The people needed to stop worshipping both Yahweh and Baal and were to only worship the one true God, Yahweh. Elijah had little sympathy for the people worshipping both Gods. He challenged King Ahab to a contest on Mount Carmel between Yahweh and Baal to determine who the true God is. Elijah had a great victory as Yahweh won, usually this would be celebrated but instead, Elijah went to Mount Horeb as he knew the peopleââ¬â¢s change of heart of Yahweh as the one true God was temporary and this was not good enough. True love of God was required. In line with this, Patrick also challenged the pagan peopleââ¬â¢s ways through their worship of Dagda and Lugh. It took a long time for the pagan people to convert to truly worshipping one God. Paganism continued to exist alongside early Christianity 100 years after Patrick. Amos spoke out about social injustices, he stated, ââ¬Å"let justice roll down like waters, and righteousness like an ever-flowing stream.â⬠Amos spoke about respect for marriage, something which King David lacked. He had an affair with Bathsheba and committed the sins of lust, adultery and murder. He was punished for this as Yahweh was to ââ¬Å"raise up evil against you out of your own house.â⬠Davidââ¬â¢s son died as a result of his sins. Similarly, Patrick also showed a respect for life. He spoke out about injustices such as slavery and condemnation of wealth in his letter to Coroticus. Patrick respected women and this was reflected in the Letter to Coroticus. In L19 Patrick expresses his concern for women. The women were taken as captives, to be distributed ââ¬Å"as prizes.â⬠Patrick makes it clear that the fate of Coroticus and his men is to be ââ¬Å"lorded overâ⬠for all eternity by those whom they regarded to be ââ¬Å"barbarian Irish.â⬠In L4, Patrick also speaks up against murder and slavery ââ¬â he grieves for those captured and killed and calls the perpetrators themselves ââ¬Å"captives of Satanâ⬠the punishment met out to them will be ââ¬Å"external life in hell.â⬠To conclude, Christianity is now one of the leading world religions and therefore the mission of both the prophets and Patrick was successful. There will always be a call for people to repent and convert to Christianity with a return to a moral life.
Thursday, January 23, 2020
Free College Admissions Essays: Try, try again! :: College Admissions Essays
Try, try again! Bedraggled, disheartened and blanketed with mud, I sat on the sidewalk blubbering while the tears dripped down my knee. As I watched the salty droplets trickle down my dingy leg and meld with the crimson driblets oozing from my ragged shins, I felt a certain overwhelming feeling of helplessness, of defeat. After a comfortable amount of time was spent wallowing in self-pity, my relentless attitude proficiently mustered the nerve to get back on my very first bicycle and give it another try. I was on my way to conquer one of my first acquaintances with adversity. " Excellence and success is not achieved in perfection but in knowing you tried your best." This is definitely the most powerful virtue that I've cultivated throughout the years. From learning to walk to learning to drive and all the obstacles that I faced in between I was always able to employ this adage and trust that belief in it would get me through whatever challenge I faced. As an innocent, radiant slip of a girl I embark ed on my first steps of life. I fell, and fell again until my bottom was bruised, I'm sure. Nonetheless, I never gave up, and was up and running around in no time! I was ready for bigger and better things. Before long it was time for school. This, by far, has been the most challenging endeavor midst the years. No matter what I always gave it my all and managed to remain a high honors student throughout a majority of my academic career until I was faced with an even larger task...high school. With problems developing in the family I became incredibly withdrawn and unfortunately, indifferent. By my junior year I was feeling so overwhelmed that, in essence, I surrendered to failure. I barely had the ambition to go to school let alone do well in my classes. I was accepting defeat and very low grades at that. Then, one day, a teacher said something to me that evoked thought, a second look at my situation. While staying after school, my English teacher said, "Jessica, you're a very intell igent girl, and you have the ability to achieve much higher grades, but you aren't trying which is sad because there are kids that try so hard and can't earn the grades that you're so capable of.
Tuesday, January 14, 2020
Factors Affect Supply and Demand of Acuvue Essay
This reportââ¬â¢s focus is on analyzing the factors that affect the supply and demand of the products. There are several variables that can affect the supply and demand of a product, including consumersââ¬â¢ income, prices of substitute products, costs of inputs and so on. The product discussed for this report is Acuvue, I will analysis how the factors affect the supply and demand of Acuvue. Acuvue is Johnson & Johnsonââ¬â¢s Vision Care Product. It is one of the most popular eye contact lenses products for nearsighted correction and eye color alteration. Acuvue has a serial of products that depend on different replacement schedule, such as daily disposable, two weeks disposable, colors and so on. All ranges of the lenses of Johnson & Johnsonââ¬â¢s are regarded as comfortable, convenient and good eye health product. (Johnson & Johnson, 2008 )1 In 2007, as a leader and pioneer of eye contact lens producer, there was a sales increase by 17. 6% prior to 2006. The annual expense for normal glasses is $200 dollars but the Acuvue daily disposable is about $480. Take China for example, the GDP of 2007 increased 11. 4% (Wiki, 2008)1, people earned more than before. When peopleââ¬â¢s income increased, those who could not afford to buy the Acuvue in the past can had enough money to afford it. Moreover, as income increased, people tend to replace their contact lenses much more frequently than before, and the demand of Acuvue increased accordingly. Also, nearsighted people may have much higher requirement for their life quality; so, for those who are tired of wearing glasses or who seek convenience by wearing eye contacts may try to change to use eye contact lenses, therefore, demand for the eye contact lenses will increase. Consumer Preferences Consumer preference is a significant factor which affects the demand of the Acuvue. People have different preference for lenses for nearsightedness correction, such as replacement schedule, material (hard/ soft), and safety. Some people prefer Acuvue Daily for its convenience, and it has no daily maintenance like other types of contact; the user can just throw it away after one day. (Bausch & Lomb, 2008) For some people, they prefer soft contact lenses to hard lenses. In addition, many people care about the safety of eye contact lenses, and daily contact lenses are regarded as the safest and healthiest way, so those people may choose the Acuvue Daily, and thus, the demand of the Acuvue increases. On the contrary, people who are afraid of getting keratitis (wiki, 2008)2 by wearing contacts will buy the glass, and then the demand of the Acuvue will decrease. Moreover, if the nearsightednessââ¬â¢ preference is more favorable to Acuvue, which probably means they have more loyalty to the products, so the existing consumers will seldom change to alternatives and more and more people will buy Acuvue. Price of Substitutes The Substitutes of Acuvue eye contact lenses are glasses and surgery. As compared before, wearing glasses is a more economical way to correct nearsightedness, and there will be lower risk of being involved in keratitis(wiki,2008)2 or other eye problems. Moreover, in the recent years, correcting nearsightedness by taking an eye operation became more popular in many countries. The costs for the surgery are high, and the average for getting the LASIK nearsightedness correction surgery is $2105 in 2008. (All about Vision, 2008) If the price of the surgery decreases, there will be more people choosing eye surgery instead of wearing inconvenient glasses or eye contact lenses; so, there will be less demand of Acuvue. Price of Complementary Goods If the complementary goods of Acuvue increase, the price of the Acuvue will increase accordingly. Complementary goods for Acuvue are the solution of the eye contact lenses or drops for eyes. For the past two years, with the rapid economic growth in China, people have more money to purchase eye contact lens, but if the average prices of the solutions increased dramatically, people who could afford to buy the lenses felt burdened to buy the solution. Advertising Promotion Advertising is a way of communication, Johnson & Johnson get more advertising is to try to persuade potential customers and consumer to purchase more Acuvue(wiki, 2008)3. Johnson & Johnson has released a series of advisements and promotions for Acuvue. They provide free trial pairs of eye contact lens for the potential consumers who can just fill a Free Trial Pair Certificate (Vision Care Inc. , 2008) from the Acuvue official website. In addition, when the ââ¬Å"Acuvue 2 coloursâ⬠entered the mainland China market, they chose an unknown model to perform the advertisement first, and the sales for the Acuvue 2 was unfavourable. However, then the Johnson & Johnson invite Chinese pop singer Angela Zhang for promotion on TV, then, this product became familiar with lots of youth in China, and more and more people known about the Acuvue and bought it. Consumer Expectations Johnson & Johnson is a well known and trusted company by millions of consumers all around the world. It pays much attention to the safety of their products. So consumers are confident with the Acuvue and more and more people buy it. When the AMO Complete Moisture Plus Muti-Purpose Solution (Anapol Schwartz, 2008) was recalled in May, 2007, people were concerned about the eye safety. From that time, people tented to buy less and use less eye contact lens in order to avoid infection. Number of Buyers If there are more and more potential consumers of Acuvue, demand for Acuvue will increase. For recent years, more and more people in the world have access the computer, and they use computers much more frequently and longer than the past. People are more prone to get nearsightedness. From Johnson & Johnsonââ¬â¢s research, there are about 3 million new eye contact wearers in the US every year (Vision Care Inc. )2, so the number of potential buyers is increasing for consuming eye contact lenses year by year. In addition, with the development of technology, the material of contact lenses is getting better and safer, so more people will be confident with the eye-contact lenses so more potential buyers will buy the Acuvue, then the demand for buyers will increase. But if there is new technology that can take place of eye contacts lenses, the nearsighted may give up wearing contacts, so the number of potential buyers decrease which indicates the demand of Acuvue will decrease. Variables of Supply Costs of Inputs The world economy was very unstable since last year, and the price of raw materials kept on rising. Fortunately, there is no news about the raw material price fluctuation for eye contact lenses. If the price of storing contact lenses increases, the Acuvueââ¬â¢s producer Johnson & Johnson must find ways to control the production costs. The company may choose to reduce the production volume of the product and wait for producing that good when the price goes down, therefore the supply of Acuvue will decrease. However when the materials for making the eye contact lenses decreases, Johnson & Johnson will have more capacity to produce more eye contact lenses to increase its supply. Number of competitors The more competitors there are, the less the supply. Due to the property of the vision care industry, the requirement for entering this business field is fairly high. For the current market, there are four main producers and other several smaller producers which produce eye contact lenses. Johnson & Johnson is the largest eye contact lens producer in the world, making sales of $2. billion around the world (Johnson & Johnson, 2008) 3. In China, eye contact lens manufactures are increasing in the market, competition became fierce, raw material for making the contact lenses increased, and the market share became dilute, so although sales of Acuvue increase in China very year, the growth is not as large as expected. New Technology As we know Johnson & Johnson Vision Care first introduced the soft disposable eye contact lens for the world (Wiki, 2008), and this revolutionary product helped the Johnson & Johnson opened a new product field and access to expand their market to over 50 countries in the world. If there is new cheaper material for producing Acuvue, Johnson and Johnson will be capable of producing more Acuvue by the same investment as in the past, which means the supply of the Acuvue will increase. However, in the future, with the development in technology, some existing materials for making eye contact lensse may have potential risks for our eyes. When the Johnson & Johnson found that potential risks really do exist, in order to guarantee the product safety, they had to pay more for preventing the risks harmful to contacts wearer, or even reduce the supply of those products. Suppliers Expect that Future Sales Prices In recently years, there is a trend that more and more reports show that wearing daily disposable eye contact lens is much more comfortable, healthier and safer, because daily replacement lenses are healthier than other replacement schedule. With the expectation, the market for the Acuvue Daily disposable has much more potential than other Acuvue disposable lenses, and Johnson & Johnson will decide to produce more Acuvue Daily in according with the potential increase of the demand for Acuvue. Conclusion To sum up, those variables discussed above with the supply and demand of Acuvue finally affect the price of the Acuvue. As we know, the market price is the equivalent of the supply and demand. It is determined by an ââ¬Å"invisible handââ¬â¢ of both supply and demand. Therefore, it is impossible for those factors discussed before to singly handedly affect the supply and demand, because the market is complex, all those variables together contributed to our market price.
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